E. Gluck Corporation and Moret Time have confirmed the launch of Ideal Time.
The companies have said the new joint venture aims to design, produce and market ESQ, Esquire, Regimen and Wrist Armor watches.
The announcement detailed how the new strategic partnership will allow Ideal Time to benefit from E. Gluck’s global infrastructure and distribution network coupled with Moret’s approach to designing and marketing men’s lifestyle timepieces.
Bobbie Weichselbaum, senior VP at E. Gluck commented: “E. Gluck Corporation has had the great privilege to design, manufacture and bring to market timepieces for many high-fashion brands worldwide for over 65 years and are humbled by this new joint venture with The Moret Group.
“We are excited to leverage our current network of relationships to help expand the ESQ and Esquire watch offerings and make them more accessible to consumers.”
Morris Chabbott, managing director at Moret Time, added: “Joining forces with E. Gluck Corporation, creates a modern synergy linking our innovative design capacity and strategic alliances with their production acumen, global distribution capabilities and retail experience to better serve our customers. We are looking forward to expanding our reach.”
Morris Chabbott will serve as CEO of Ideal Time.