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Montblanc connects man and nature with its 1858 Geosphere campaign

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Montblanc is urging people to take time to enjoy nature in its latest campaign featuring models from the 1858 Geosphere collection inspired by 1930s Minerva watches.

The promotional story focuses on two men busy at work who are suddenly transported to the soothing sights and sounds of nature.

“It is sometimes easy to get caught up in the intense pace of life and forget that the best way to recalibrate and find focus is to experience the beauty of nature. Any kind of outdoor exploration is a great source of inspiration, contributing to greater creativity, happiness, and inner strength” says Nicolas Baretzki, Montblanc CEO.

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“By sharing the special stories of these two remarkable individuals who transition from a hectic work day to be faced with the beauty of nature and their own existence, this campaign becomes an reminder to everyone to immerse themselves in the great outdoors as a way to reconnect with themselves and the world.”

The campaign promotes the Montblanc 1858 Geosphere watch as a vintage-inspired timepiece designed to be a trusted companion for adventurers and explorers. It comes in a rugged bronze case, brand-new khaki-green dial and matching colored Nato straps.

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Tags : advertisingMinervaMontblanc
Rob Corder

The author Rob Corder