Montblanc has signed actor Taron Egerton, writer and director Spike Lee, and singer, actor and writer Chen Kun for its new campaign.
The What Moves You, Makes You campaign is about chasing one’s dreams and fulfilling potential.
With that goal, Montblanc has made a short film about each of its new partners, showing their journey to success.
The films can be watched via Montblanc’s website.
Egerton, a young British actor, is advertising Montblanc’s 1858 range of watches, including the 1858 Geosphere timepiece, each limited to a run of 1,858.
“With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion,” said Vincent Montalescot, Montblanc EVP marketing.
“It expresses a new aspiration,” he continued, “to live a life where the professional and personal don’t compete with each other, but enrich one another.
“While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success.”