Mondaine is Gold Partner of the WatchPro Hot 100 2015.
The Swiss watch manufacturer, which recently entered the world of smartwatches with its Helvetica 1 horological smart watch, is best known for its SBB collection of watches which take their design from the world famous Swiss railway clock.
Colin Lee, director of timepiece sales at Mondaine’s UK distributor Burton McCall, said: We are extremely proud to partner with such a prominent trade publication, hosting this amazing celebration of the watch industry influencers. It’s a ‘must go’ event, being one of the most important dates on the watch industry calendar. Kensington Roof Gardens is a lovely venue that is very fitting for such an important event.”
The publication of the WatchPro Hot 100 2015 and the glittering launch party being held at Kensington Roof Gardens on July 8 will fit neatly with Mondaine’s ‘360 marketing campaign’ to introduce the watch-buying public to the Helvetica 1 horological smart watch and support the brand’s retailers.
Lee continued: “Mondaine’s Helvetica Smart made a phenomenal impact and global news after the launch in Basel. The launch of the Helvetica Smart here in the UK propels Mondaine into the centre of the smartwatch arena, the most talked about development in watches since the introduction of quartz movements. Mondaine are launching a Swiss Made timepiece with smart functions, compacted into sophisticated wrist-wear that gives a great alternative to the complicated digital products making the news.”
The Helvetica 1 horological smart watch adds another, high-tech yet user friendly watch product to the Mondaine offer, which features instantly recognisable designs such as the SBB stop2go and newer Helvetica designs.
Lee adds: “The Mondaine Helvetica Smart is a genuine ‘flagship/hero’ product for us as was the stop2go in the SBB range. We have two superb families in SBB and Helvetica offering high quality Swiss made timepieces at a very commercial price point and both give a great design element that stands out in the traditional UK watch offering. The Mondaine Helvetica Smart launches soon and where we have a complete 360 marketing campaign in support of our retailers. The press and bloggers have really taken to this watch and we are receiving so many fantastic reviews and coverage at every level.”
This year marks the third edition of the WatchPro Hot 100 publication, a curated magazine featuring photography and interviews with 100 of the most influential professionals working in the watch industry in the UK and Ireland. The launch party, hosted by WatchPro, has become one of the most anticipated events in the UK watch industry.
Lee agrees: “The whole event, just like WatchPro, gets bigger and better each year and it is always an honour to share a drink with my esteemed colleagues from the watch industry.”