Minute Azimut makes a date with Tinder-style mobile fashion shopping app


Emerging British watch company Minute & Azimut has reached an agreement to feature on fashion app MySprezz as both brands look to grow in 2017.

Known in the business as Tinder for fashion, MySprezz is an app to offer instant and personalised fashion inspiration and shopping.

It aims to help users dress better and shop smarter by allowing to swipe through personalised looks based on their profile (gender, style, budget, wardrobe, calendar and the weather) with the possibility of shopping all the clothes, shoes and accessories of the looks they like.


Its system integrates existing online stores including Asos, Topshop, Farfetch, Mytheresa; and is increasingly used by up and coming brands.

The name comes from the Italian word sprezzatura, meaning ‘effortlessly stylish’ and, with MySprezz, looking good will be a whole lot easier.

By featuring on the MySprezz app Minute & Azimut are hoping to reach customers who wouldn’t engage with traditional media advertising. Work is ongoing to integrate Minute & Azimut into the app and this should be complete by the end of Febuary.

Nicholas Underwood, sales manager at Minute & Azimut, says: We are very pleased to team up with MySprezz. The app is an exciting new way to experience and interact with fashion.

Minute & Azimut new


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