Alpine ski world champion Mikaela Shiffrin joined Longines to present her new sport watch in Manhattan.
Named the Conquest Chronograph by Mikaela Shiffrin, the brand ambassador debuted the watch in Macy’s Herald Square.
Shiffrin wore the watch as she greeted fans, signed autographs, and posed for photos at the Macy’s Longines shop-in-shop.
Longines has, for the first time, presented a dial made of aventurine, a fine gemstone.
The blue aventurine dial is joined by hints of red on the chronograph’s flange and hands.
The case back of the timepiece contains a special engraving that shows the racing skier’s silhouette, along with Shiffrin’s own signature.
Commenting on the release, Mikaela Shiffrin said: “I am very honored to have been invited to Longines to learn about its rich history, its expertise, and the complex process of producing a watch last year.”
She added: “Having the opportunity to personalize a Longines watch and express my vision of elegance is an unforgettable experience. I hope that my fans will see some aspects of my personality in this watch, my athletic and dynamic side coupled with my own special feminine touch.”