Mido wants endless dreams of summer to spark sales for its Ocean Star watches

Mido Ocean Star

Swatch Group’s Mido hopes that customers will recall lazy days by the water this summer when they gaze at the Ocean Star watches in green and blue that are hitting stores this month.

The watches have either a green grained dial and leather strap that will patina over time or a deep blue dial and a blue technical fabric-style strap to give it a high resistance to water.

Both watches feature a steel case with pink gold PVD and an aluminum unidirectional rotating bezel.

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They are water-resistant to 660 ft and are equipped with the Calibre 80 movement, which provides a power reserve of up to 80 hours.

Both watches retail for $970.

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Tags : Midoswatch group
Rob Corder

The author Rob Corder