close

Mido targets female market with Baroncelli release  

Mido_Swiss_automatic_watch_Baroncelli_LadyDayNight_M039-207-16-106-00PRDAY_LR

Mido has released the Baroncelli Lady Day & Night, a watch the brand says is designed to complement female audacity.

In three different styles of semi-matt black leather, glossy lacquered red leather or grey satin-look fabric, each watch contains three diamonds placed at 3, 9 and 12.

Powered by the Caliber 80, a next generation automatic movement which offers up to 80 hours of power reserve, the piece is also resistant up to a water pressure of around 5 bars, equating to 50 meters.

Story continues below
Advertisement

A transparent case is used to highlight the Elaboré-grade movement inside the piece, which incorporates an oscillating weight adorned with Geneva stripes and engraved with the Mido logo.

The watch is available for purchase on Mido’s ecommerce site and authorized retailers for $1,090.

Tags : ecommerceMidowomen
Alex Douglas

The author Alex Douglas

Leave a Response