Citizen branded clocks have been seen for the first time in Disney World Resort and Disneyland Resort, nine months after the watchmaker and movie maker inked a multi-year partnership agreement.
The potential of that agreement has already gone well beyond previous deals between watchmakers and Hollywood Studios.
This year Citizen’s retail partners have seen the launch of watches branded with Marvel Avengers characters backed by a high profile launch at Comic Con, and the roll out of television advertising based on characters and music from the animated Disney classic Alice in Wonderland.
Today, the Disney theme park clocks are revealed, along with Citizen’s first Mickey Mouse-themed watches, which launch in the character’s 90th anniversary year.
Eight Mickey Mouse watches have been created in 29.5mm and 40mm versions that will appeal to boys, girls and nostalgic adults.
Two of the styles feature black dials with matte and shiny Mickey silhouettes with his iconic red hue accented on both the hands and figure. The other style includes a silver silhouette of Mickey ‘chasing after time.’
Prices range from $295 to $475 and will go on sale the end of March 2019.
“Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company and he embodies a positivity that reflects Citizen’s ‘Better Starts Now’ initiative,” says president of Citizen Watch America, Jeffrey Cohen. “We are proud to honor this iconic character on our new timepieces and continue celebrating moments like this as we build on our collaboration with the Disney brand.”