Michael Kors launches Instagram competition


Fossil-licensed watch brand Michael Kors has launched a competition utilising photosharing app Instagram, asking consumers to flaunt their timepieces using Instagram to be in the running to win a limited-edition Michael Kors watch.

Michael Kors has asked consumers to upload an Instagram image of them wearing a Michael Kors watch, using the hastag #MKTimeless to promote the campaign. Three winners will scoop a special edition New York model of the brand’s Runway timepiece, each of which are numbered and part of a wider 2,000-piece limited run.

As reported on Luxury Daily, Lisa Pomerantz , Michael Kors senior vice if global communications, said of the competition: “The functionality of [Instagram] is also completely in line with our needs for this campaign – Instagram is visual, creative, convenient and viral.

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“Because the ultimate goal of the campaign was to put our consumers’ style centre stage via personal photos, it was the natural choice.”

Pomerantz added that social media was no longer unique to the younger generation and that “brand loyalists” of all ages are using social media to show off the designs they love.

The brand has used Facebook and Twitter to promote the contest, which will end on August 27.

The brand is said to have enjoyed 50% growth in activity on Instagram in the past two weeks, while its post on Facebook relating to the competition has won more than 17,500 ‘likes’.

The winning images will be posted on Destination Kors website at the end of the contest, Micheal Kors will share contest images on the Destination Kors site, the special digital media site for the brand that appears much like Tumblr blog.


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