Watch distributor MGS has said that it will roll out US watch brand Movado to up to 100 Ernest Jones stores by the end of the year.
The deal follows a successful trial of Movado at 25 Ernest Jones stores that started in November last year.
While the Movado watch brand is relatively unknown in the UK at present it has had huge successes in its domestic US market, where the watches sell for between US$500 and US$1,500 (£330 to £990).
MGS commercial director Steve Brydon said: “The brand is relatively unknown in the UK and Europe but it’s gigantic in the States. It has a 35% market share, so one in three watches sold in the States within those price points is a Movado."
Read more about Movado and MGS in an exclusive interview in the June issue of WatchPro magazine, out next month.