Movado’s latest watch from its Artists’ Series should do well in California, epicenter of the global woke movement and the first state to ban the use of alligator leather for watch straps and other luxury goods.
It is also home to Prince Harry and Meghan Markle, who chose celebrity photographer, philanthropist, and vegan activist Alexi Lubomirski as their wedding snapper.
Mr Lubomirski is the founder of Creatives4Change—an international organization that urges fashion industry giants to ditch fur, feathers and exotic skins and has put his name behind the Alexi X MOVADO collection, part of the company’s Artists’ Series.
“Learning about Alexi and his vision was the catalyst to include him in the latest Movado Artists’ Series,” says Movado Group chairman and CEO Efraim Grinberg.
“Art comes in many forms and is meant to inspire, make us think, and evolve. I was drawn to Alexi as an artist and specifically by the way he uses his talent and recognition to ignite change in our industry and world—he implements change without judgement. Alexi’s mantra is that small change leads to larger shifts. I felt now was the time for Movado, with its rich Swiss history and pursuit of constantly improving, to offer vegan straps along with packaging made out of recyclable materials. We believe all companies need to do their part as responsible corporate citizens.”
The watches, which use the numberless Museum dial with prints of five photographs taken by Mr Lubomirski to portray ideas of light, water, illumination, and city scenes.
Each of the $595 watches comes with a vegan leather strap in dark grey, yellow or navy blue. They are packaged in a reusable, vegan pouch and packaging made from recyclable materials.