Meerson builds on early success in the United States by appointing a specialist distributor


Independent watchmaker Meerson has appointed BeauGeste Luxury Brands as its exclusive agent for the USA and Canada.

Meerson already has traction in the United States, following a successful designer in residence placement at Watches of Switzerland in New York that turned into a longer term partnership.

Armstrong Rockwell also carries Meerson’s collection in Hartford, Connecticut.


The brand’s founder and creative director, Alexandre Meerson, likes to meet as many customers directly in store or digitally to give them a personalized service.

BeauGeste representatives will be arranging private visits in stores with Alexandre Meerson for clients to discover his work and book personal appointments with him.

“BeauGeste founder Thierry Chaunu is one of the most highly respected professionals in our industry in addition to being a wonderful human being. We share the values that he and his team at BeauGeste demonstrate every day – integrity, kindness and hard work. I am delighted and very enthusiastic about this new partnership. The future of retail is changing rapidly and I am confident that working together with our retailers we will invent new and exciting ways of collaborating and serving our customers,” says Mr Meerson

“There is a definite kinship of ideas and values we share with Alexandre Meerson. Alexandre is a true ‘Haute Couture’ designer in the direct tradition of all the great couturiers, who would take the time to meet with their patrons to create unique gowns and dresses that fit their lifestyle and personality. Leading retailers in America will appreciate hosting Alexandre to have him meet with their enlightened patrons, by private appointment, in their store or their home, one special watch at a time. All this in a true partnership spirit, as we always work in close cooperation with the retailers, in every respect” Mr Chaunu adds.

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