MB&F cuts margins for 10th anniversary HMX present


MB&F has released pictures of the watch has created to celebrate its 10th anniversary, the most affordable model yet from the brand.

The HMX is being released in four colours, with 20 pieces of each, at a price of CHF 29,000 (£20,267) to celebrate the brand’s first decade.

MB&F states that it has sacrificed its margins to offer a true MB&F ‘Horological Machine’ at a price unprecedented in the brand’s history as a thank-you to its collectors.


The lateral HMX design is said to have been inspired by Maximilian Büsser’s passion for automotive design and specifically coachbuilders such as the legendary Carrozzeria Touring, champions of the Superleggera, lightweight approach.

The side display, created using two sapphire crystal prisms to reflect and magnify the bi-directional jumping hours and trailing minutes, is aimed at drivers who do not need to lift their hands from the steering wheel to read the time.

Four limited editions of 20 pieces in Lotus Black, Ferrari Red, Bugatti Blue or British Racing Green crafted in stainless steel and grade 5 titanium.

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