Mayors opens Rolex-anchored boutique in Atlanta suburb of Alpharetta


Mayors is opening a 2,200 square foot store in Alpharetta, a satellite town to the north of Atlanta, Georgia, next week.

Rolex will be the anchor watch brand, alongside Tudor, Tag Heuer, Ulysse Nardin and Grand Seiko.

It will also carry jewelry from Messika, Roberto Coin, Mayors Bridal and Mayors High Jewelry Collections.


The Watches of Switzerland Group-owned premises, which officially opens on February 11, is in Avalon, a $1 billion mixed-use community in Alpharetta.

It is the fourth store to have opened of been relocated since WOSG acquired Mayors in 2017. Last summer, Mayors opened flagships at The Shops at Merrick Park in Miami and Lenox Square in Atlanta.

“We are thrilled to be opening our newest store in Avalon, a premier modern shopping destination in Alpharetta, Georgia,” says David Hurley, executive vice president of The Watches of Switzerland Group. “As we continue to expand and strengthen our presence in the Southeastern United States, our goal is to continue developing a loyal customer base, providing impeccable customer experience and one-of-a-kind hospitality.”

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