Independent Swiss watchmaker Mauron Musy is donating 10% of the price for every watch it sells between now and the end of April to the Swiss Red Cross.
Co-founders Eric Mauron and Christophe Musy have co-signed a pledge saying: “The current situation shows the extent to which solidarity and unity are essential values for society, which is why Mauron Musy has decided to support the Swiss Red Cross in strengthening these capacities and helping the people concerned.
From March 25th to April 30th, Mauron Musy will donate 10% of its sales to the humanitarian organisation in order to support the actions undertaken. #Solidarity #Humanity.”
Mauron Musy has a small network of retail partners in Europe, Asia, the Middle East and Africa, and sells direct from its own website.
Swiss Red Cross is a disaster relief organisation supporting people in distress around the world. It is part of the International Federation of Red Cross and Red Crescent Societies, which has appealed for 550 million Swiss francs ($566 million) to support National Red Cross and Red Crescent Societies in health care, pre-positioning of goods, risk communication, lessons learned from global network of local responders, cash grants for families, and mitigating impacts of large outbreaks).