Friday, July 30, 2021


Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship. 

For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier. 

Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. #MasterYourTime with Maurice Lacroix


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Top Stories

Maurice Lacroix dives into beach volleyball scene

Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Maurice Lacroix takes its iconic AIKON to the next level

Inspired by the urban and dynamic design of Maurice Lacroix’s flagship collection, the AIKON Master Grand Date reveals a new movement and design.

Maurice Lacroix targets millennials with 25th anniversary Eliros watches

Maurice Lacroix is a millennial’s watch brand, capturing customers early, and “accompanying them on their path to success,” says CEO Stéphane Waser.

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