Maurice Lacroix to launch Masterpieces in Harrods


Maurice Lacroix is set to launch its new timepiece collection, Masterpiece Tradition, in Harrods next month.

The London retailer will have the collection exclusively for a month, before the range is rolled out to wider UK retailers.

The brand has launched the new line of five watches as a follow-up to its 2012 Masterpiece range, which included the Roue Carrée.


The Masterpiece Tradition range features the Petite Seconde, Day Date, Reserve De Marche, Phases De Lune and Five Aiguilles. Both the Petite Seconde and 5 Aiguilles watches will be available as limited editions in rose gold, with prices from £2,200 for the Petite Seconde up to £11,000 for the limited edition 5 Aiguilles.

A release from the brand stated: “Swiss quality and fine watchmaking are terms that perfectly describe the five new contemporary models in the Masterpiece Tradition line, a development of the long-established Masterpiece collection.

“As watches for the 21st century, they present a classic modernity emphasized by a truly dynamic style. At the same time, they respect the elegant harmony that characterizes Swiss watchmaking. Their combination of expertise and aesthetic design reflects the values that Maurice Lacroix represents.”

Maurice Lacroix recently announced a new direction for its marketing, targeting young professionals through its advertising campaigns.


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