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Maurice Lacroix taps into luxury athleisure trend with Aikon Automatic Chronograph Sprint

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Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family of affordable luxury steel sports watches.

AIKON Automatic Chronograph Sprint has a different look and feel to the core collection with their recognizable Clous de Paris dials, and should appeal to millennials embracing the luxury athleisure look.

It still has the distinctive six arms straddling the bezel, the M-logo on its strap and the Aikon’s urban styling, but the Chronograph Sprint has a matte black DLC coating on its 44mm steel case with the six arms given a gunmetal finish.

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The dial is also different with a dark grey embossed square pattern.

The facetted hour and minute hands are lined with Super-LumiNova, aiding legibility in dim light. They converse with the indexes, once again, presented in gunmetal grey.

Black counters are positioned at 6 and 12 o’clock and use opaline and snailed details and there is a splash of color with the small seconds indication at 9 o’clock and the central chronograph hand presented in a light shade of blue, the same color as its rubber strap.

It is made in a limited edition of 500 priced at CHF 3,350.

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