Maurice Lacroix has unveiled Korean-American violinist Danny Koo as the latest member of its ML Crew of brand ambassadors from all around the world.
The musician says that success in his career would not have been achieved without understanding the importance of timing. “Time is routine and routine is a key component to my life,” he adds.
Time is also a more philosophical concept, he describes.
“It is so important to realise the beauty of the present. A few years back, I found myself always focussing on the next destination, next piece of music, next concert and I realised I wasn’t truly enjoying the now,” he recalls.
Maurice Lacroix managing director Stéphane Waser, believes the brand is perfectly aligned with the outlook of Mr Koo.
“We support talented individuals who have a strong desire to realise their ambitions. Danny shares our values. Like Maurice Lacroix, he appreciates the importance of precision timing. For Maurice Lacroix this may mean skillfully regulating a movement while for Danny it means hitting the right notes at the right time,” he states.