Maurice Lacroix expands its bestselling AIKON automatics collection


Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

The 39mm model is now also available with the same green dial first seen on the 42mm version.

In return, a rosé dial launched first in a 39mm case is now offered on the larger 42 mm model.


A dark grey dial features for the first time on the AIKON and is available with 39mm or 42mm models.

AIKON’s Easy Strap Exchange  system  makes the watches great value because clipping in a different coloured rubber strap or steel bracelet completely changes the look and feel on the wrist.

It is very much a gender neutral collection, so the flexibility makes it an even more attractive option.

This month Maurice Lacroix is introducing a new range of straps formed of FKM rubber, which is described as ultra flexible and comfortable. It is also hard wearing and less susceptible to fading.

The new rubber straps adopt the same Clous de Paris of the AIKON watch dials.

All AIKON automatics use the ML115 movement, essentially a Sellita SW200-1 with a Maurice Lacroix branded rotor.

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