WatchPro is delighted to announce the finalists in the Marketing & Merchandising Team of the Year category of the 2016 WatchPro Awards.
The finalists are teams that have demonstrated outstanding service to their retail partners in the past year.
The finalists in the WatchPro Awards Marketing & Merchandising Team of the Year category are:
Zeon – Ingersoll
Re-launching American heritage brand Ingersoll to the world has been a labour of love for Simon Gillham and his team at Zeon. The watch brand was publicly revealed at Baselworld, but it was the work in design, logistics, branding, marketing and telling the brand story to retail partners that has led to its success this year.
Peers Hardy – Henry London
It has taken a superhuman effort to successfully launch an all-new fashion watch brand in 2016, but that is exactly what Peers Hardy has achieved with Henry London, which has secured retailers in almost 70 countries around the world as well as major multiples in the UK. The brand has even just opened its own boutique in Manchester’s Trafford Centre.
Elliot Brown – start-up success
There is art and science required in making a tiny start up watch brand look like it has been everywhere for years. That is the trick pulled off by Elliot Brown co-founders Ian Elliot and Alex Brown, which have created indestructible watches for sailors and other thrill-seekers and made that community fall in love with them.
TAG Heuer – Premier League Partnership
The English Premier League is one of the biggest sporting brands in the world, which is why one of the biggest watch brands seized the opportunity to become its Official Timekeeper this year. Paying for placement is one thing, but TAG has gone much further, creating special connected watches for referees, in store promotions, and a massive social media campaign based on its #dontcrackunderpressure motto.
Raymond Weil – The Beatles Maestro
Raymond Weil loves music. It has sponsored the Brit Awards for the past 10 years, but stepped up its promotion this year with the launch of a special edition Maestro timepiece that pays homage to The Beatles with album titles from the Fab Four featuring on the dial. The brand followed up with sponsorship of The Beatles Week in Liverpool, which took place in the summer.
The winners of each award will be decided by a private vote among WatchPro readers.
A survey form will be sent on September 26 to a list consisting purely of retail executives, asking them to vote on awards categories concerning watch brands and wholesalers.
A separate survey will be sent on the same day purely to executives in the watch brand and wholesaler community, asking them to vote on awards categories concerning retailers.
The winners will be announced at a spectacular black tie dinner taking place on October 26 at the Globe Theatre in London.