Mark Ronson has signed as a brand ambassador for Audemars Piguet.
The seven-time Grammy Award winning artist and producer and well-known collector may have to clean up his Instagram feed since it is littered with pictures of him wearing rival watches such as his Rolex Daytona and GMT Master and more dressy pieces from Chopard and Piaget.
That comes with the territory for the rich and famous, so AP won’t mind if Mr Ronson brings some of his star quality and creativity to the partnership.
Along with his own music, Mr Ronson has collaborated with artists including Amy Winehouse, Adele, Lady Gaga, Miley Cyrus and Queens of the Stone Age.
His Grammies include Producer of the Year for the Amy Winehouse Back To Black album and Record of the Year for his Bruno Mars collaboration “Uptown Funk.” In 2018, he won an Oscar for co-writing “Shallow” from the film A Star Is Born.
As a brand ambassador, Mr Ronson will join Audemars Piguet in its stated mission to “push human talent further to create the extraordinary and touch people’s heart”.