Margot Robbie becomes new face of Chanel’s J12


Chanel has appointed Margot Robbie as the face of its J12 collection.

In announcing the partnership to press, Chanel explained how for a House created by a woman, seconds have always been intrinsic to what the brand is about.

The House went on to explain how the J12 is the watch for these milestones, and the perfect accompaniment for every second.


As part campaign for the most iconic Chanel watch, nine iconic women share their personal experiences about a second that changed their lives.

Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece.

In 2021, Margot Robbie joins the faces of the iconic CHANEL J12 watch campaign initiated in 2019, commenting: “It feels incredibly special to be alongside such inspiring women in this campaign.

“Embodying the J12 watch to me is acknowledging and appreciating time.”

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