Marc by Marc Jacobs will ramp up its men’s watch collection next year.
The Fossil Group licensed brand will launch its first full collection of men’s watches in spring 2014.
While there are watches designed for men within the current Marc by Marc Jacobs watch collections, there has never been a dedicated men’s collection.
Fossil Group said that the push into men’s watches follows greater successes in the menswear industry for the main fashion brand.
Parent brand Marc by Marc Jacobs has recently been opening a series of dedicated menswear boutiques and its men’s leather goods division is reported to be performing well.