Trudging to the concrete carbuncle of the Palexpo exhibition centre adjacent to Geneva International Airport will be made more palatable next week thanks to a sprinkling of Hollywood glamour that an appearance by Amanda Seyfried will bring.
The Mamma Mia! Here We Go Again actor will make a personal appearance at the Jaeger-LeCoultre booth, although she has not been named as an official brand ambassador for the watchmaker.
Among a raft of screen-steeling performances, Ms Seyfried has starred in two huge musical adaptations: she played Cosette in Les Miserables before starring alongside Meryl Streep in Mamma Mia!
Perhaps she’ll bang out out a few ABBA numbers for Jaeger-LeCoultre: Money, Money, Money? Gimme, Gimme, Gimme?