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Mamma Mia! Amanda Seyfried set to star with Jaeger-LeCoultre at SIHH

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Trudging to the concrete carbuncle of the Palexpo exhibition centre adjacent to Geneva International Airport will be made more palatable next week thanks to a sprinkling of Hollywood glamour that an appearance by Amanda Seyfried will bring. 

The Mamma Mia! Here We Go Again actor will make a personal appearance at the Jaeger-LeCoultre booth, although she has not been named as an official brand ambassador for the watchmaker.

Among a raft of screen-steeling performances, Ms Seyfried has starred in two huge musical adaptations: she played Cosette in Les Miserables before starring alongside Meryl Streep in Mamma Mia!

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Perhaps she’ll bang out out a few ABBA numbers for Jaeger-LeCoultre: Money, Money, Money? Gimme, Gimme, Gimme?

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