Bulova has scored an uptown coup, placing its timepieces on the wrists of three new male cast members in the hit TV series Made in Chelsea.
The new series began last night on E4, with three new Chelsea boys joining the cast – Sam Cussins, Stevie Johnson and Andy Jordan.
The trio were filmed in St Tropez and London wearing Bulova watches from the brand’s Mechanicals collection, including the leather strapped, chocolate brown dial automatic watch pictured above. They will wear the watches for the entire series.
Cussins, Johnson and Jordan attended school with some of Made in Chelsea’s original cast members, Jamie Laing and Spencer Matthews.
As the brand continues to make waves in the UK market, it has been busy aligning itself with aspirational individuals and projects. It recently announced the winner of its women’s watch campaign with Glamour magazine, to find the UK Face of Bulova. Kate Rebekah Osborne was named the winner, scopping a photoshoot in New York with the brand. The images will be used for marketing in H Samuel stores.