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LVMH joins fight against Amazon fire with pledge in excess of $11m

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LVMH has confirmed that it will contribute €10m ($11.1m) to help fight wildfires in the Amazon rainforest.

Bernard Arnault, chairman and CEO, and Yann Arthus-Bertrand, member of the board, called on others across Europe and the world who, like them, see the Amazon as a world heritage treasure to join the G7 initiative.

They emphasised that France see it as an honour to share responsibility for the rainforest, along with its neighbour Brazil and its other South American countries.

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The group says the initiative reflects recognition of this responsibility by the company, which is also engaged alongside UNESCO in protecting biodiversity across the planet.

Yann Arthus-Bertrand commented: “Protecting the environment is not just about words and speeches or signing declarations of principle, it also requires taking concrete collective actions when dangers arise in order to provide resources for local specialists and work together to save our planet.”

Adding: “I am proud that LVMH is participating in this emergency effort and I hope that many others will follow suit.”

Yesterday, Brazilian President Jair Bolsonaro said he would not be accepting the aid from the G7 initiative until he received an apology from President Macron.

Previously, Macron had labelled him a “liar” about fighting climate change.

It is becoming an increasing problem for not only locals in Brazil but the wider global community.

Wildfires do frequently occur at this time of year but data published has shown that there has been an increase of 80% this year.

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Alex Douglas

The author Alex Douglas