LVMH Group, home to Bulgari, TAG Heuer, Hublot and Zenith, has donated €5 million to the International Committee of the Red Cross (ICRC) to help victims of the war in Ukraine.
In a statement posted on its corporate site yesterday, the €320 billion group says it is closely monitoring the tragic situation in Ukraine and stands alongside all those severely affected by this war.
“The Group’s first concern is the safety of its 150 employees in Ukraine and is providing them with essential financial and operational assistance,” the statement adds.
In addition to the €5 million donation, the group is also launching a fundraising campaign among employees at its headquarters and 76 maisons that will give further support to the ICRC.
The LVMH Heart Fund, launched in 2021, has been activated to provide financial and psychological support to all employees, especially those directly affected by this conflict.
“The LVMH Group’s crisis committee is constantly tracking the situation and will adapt its measures as needed,” the statement concludes.