LVMH brands will continue to anchor Baselworld next year


LVMH Group brands Bulgari, Hublot, TAG Heuer and Zenith brands, which occupy four massive stands right at the entrance to Hall 1, will remain in place in 2020.

Rolex and Patek Philippe have also confirmed they will participate next year. Rolex has even said it will expand its presence, and is expected to occupy the space vacated by Breitling with Tudor.

“A common decision was reached today, together with Bulgari, Hublot, TAG Heuer and Zenith, to confirm our presence in Baselworld in 2020. We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this major event for the Swiss watch industry,” says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Our discussions and the changes that will be implemented will allow us to reassess our future involvement after the next edition.”


LVMH’s brands will keep their current positions and use the same stands (they are not broken down from one year to the next) in 2020. For 2021 and the subsequent years, Baselworld is collaborating with the group and its brands on new presentation concepts and formats.

“We are delighted to be cooperating with LVMH and the Bvlgari, Hublot, TAG Heuer and Zenith brands again in 2020 and jointly shaping the future of Baselworld,” says Michel Loris-Melikoff, managing director of Baselworld. “Baselworld will support each LVMH brand in the design of innovative exhibition formats for their presence in 2021 and beyond. The purpose of these new formats is to let each house express its creativity and provide an outstanding brand immersion,” he adds.

Mr Loris-Melikoff, who has a background in organizing massive music festivals, is proving to be a trusted partner for the major watch brands, who appear to be buying into his collaborative attitude and vision for a revitalized show.

“This is a creative and completely open process with no constraints or thought restrictions, that we are tackling together,” Mr Loris-Melikoff says. “Our concept for the Experience Platform is precisely that: enabling brands to flexibly present themselves to their various target audiences”.


Rolex and Tudor to take additional space at Baselworld, but Breitling confirms its withdrawal

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