Luminox X Bear Grylls watch is made from recycled plastics fished from the oceans


Celebrity adventurer and entrepreneur Bear Grylls has put his name to a new Luminox watch that delivers the toughness required of a survivalist while being made from recycled materials.

The #tide Luminox X Bear Grylls Survival ECO watch has a case, bezel and strap made from 100% recycled materials.

“When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new Eco Series watch, leading the way towards a future without plastic,” Mr Grylls says.


It will be promoted with the star’s #NeverGiveUp and Luminox’s #EverySecondCounts social media tags.


#tide refers to a material made entirely from plastic collected by local fishermen in the Andaman Sea off the coast of Thailand.

The waste material is washed, shredded and turned into a granular material that can be injected or spun into a yarn that Luminox is using for the new 45mm watch’s case, bezel, and strap.

The #tide Luminox X Bear Grylls Survival ECO watch is made in a limited run of 1,500 and a portion of the retail price from each sale will be donated directly to Project Aware (www.projectaware.org), which works with scuba divers around the globe to protect underwater environments.


Click here to find out more about Luminox.

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