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Luminox X Bear Grylls watch is made from recycled plastics fished from the oceans

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Celebrity adventurer and entrepreneur Bear Grylls has put his name to a new Luminox watch that delivers the toughness required of a survivalist while being made from recycled materials.

The #tide Luminox X Bear Grylls Survival ECO watch has a case, bezel and strap made from 100% recycled materials.

“When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new Eco Series watch, leading the way towards a future without plastic,” Mr Grylls says.

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It will be promoted with the star’s #NeverGiveUp and Luminox’s #EverySecondCounts social media tags.

 

#tide refers to a material made entirely from plastic collected by local fishermen in the Andaman Sea off the coast of Thailand.

The waste material is washed, shredded and turned into a granular material that can be injected or spun into a yarn that Luminox is using for the new 45mm watch’s case, bezel, and strap.

The #tide Luminox X Bear Grylls Survival ECO watch is made in a limited run of 1,500 and a portion of the retail price from each sale will be donated directly to Project Aware (www.projectaware.org), which works with scuba divers around the globe to protect underwater environments.

 

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