Volition America is a coalition of premium lifestyle brands whose aim is to provide consumers with products that enhance their lives while instilling patriotism and purpose.
It also has a fundraising affiliation with the Folds of Honor Foundation, which supports families of fallen heroes through educational scholarships.
Swiss watch business Luminox is the latest business to join Volition, joining a network of household names including Puma, Revo, Wilson, Cobra Golf and others.
Volition America and its partners focus on the power of everyday choices—encouraging individuals to lift each other up and make a positive impact.
Luminox says it is creating a new lineup of premium watches exclusively for Volition America.
“Volition’s commitment to supporting the families of fallen American heroes aligns seamlessly with Luminox’s ethos. Our brand history started with the Navy SEALs and evolved into all aspects of the U.S. Military and First Responders. Partnering with Volition and the Folds of Honor Foundation to provide better opportunities to the families of those that have made the ultimate sacrifice for our country and for all of us couldn’t make Luminox prouder.” says Lluis Sole, CEO at Lumondi Inc. brands Luminox, Mondaine and Pierre Cardin.