It remains to be proven that customers are clamoring for unique digital versions of luxury watches in the form of NFTs, but that is not stopping several businesses having a try at creating and selling them.
The latest is Louis Moinet, which is working with 3D digital creator Tafi to design a collection of Space Revolution watch-themed NFTs that are for sale on the Exclusible marketplace.
Louis Moinet is basing the art on its Space Revolution watch, with 1,000 original limited-edition digital timepieces featuring one-off 3D artwork on offer.
“At Louis Moinet, we have always strived to push the limits of design and technology to construct the most sophisticated, awe-inspiring timepieces of our generation,” says Jean-Marie Schaller, CEO and creative director at the watchmaker.
“With that in mind, we selected the leading creative partners in the NFT space – Exclusible and Tafi – to launch our inaugural collection of Louis Moinet NFT digital watches. These NFTs will celebrate the advanced technology and craftsmanship that our Space Revolution super watch is known for.”
Anybody buying one of the NFTs will not actually own a physical watch, it is purely the digital avatar.
Louis Moinet says the idea will give watch enthusiasts to access an entirely new way of experiencing haute horlogerie.