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Louis Erard takes to the stage with International Opera Awards

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Swiss watch brand Louis Erard were the official timing partner of the International Opera Awards held in London last night.

Held at London’s Savoy Theatre, the International Opera Awards were established in 2012 to raise the profile of the art form and raise funds for busaries.

Alain Spinedi. chief executive officer of Louis Erard, said: “We are delighted to announce our partnership with the International Opera Awards and to support the organisation’s work with talented young artists. There is a strong synergy between the traditional arts of opera and watchmaking, both require dedication, precision and the perfection of intricate details. The arts provide inspiration to the world around us and in this age of modern pursuits, it is important to celebrate and preserve their traditions.”

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While the sponsorship will also benefit Louis Erard on an international stage it is sure to also benefit the work of Apex Luxury, which was appointed as the brand’s UK distributor in 2015.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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