Louis Erard launches in CW Sellors


Swiss mechanical watch brand Louis Erard has launched with CW Sellors at the retailer’s ‘Christmas Wishes’ exhibition last week at Chatsworth House.

The launch was announced by Louis Erard’s UK distributor, Apex Luxury, who took the brand on just last month.

Apex Luxury’s co-founder, Daniel McNutt, was proud to see such positive results so soon since partnering with Louis Erard, and was particularly thrilled to be working with a retailer as prestigious and reputable as CW Sellors.


"CW Sellors with Jura Watches has become one of the UK’s leading destinations for watch collectors and connoisseurs, offering a portfolio of brands that is second to none," enthused McNutt. "They have a wealth of experience dealing with many of the world’s most prestigious brands and their team has an incredible depth of specialist knowledge, making them a perfect partner for Louis Erard."

The ‘Christmas Wishes’ event was a themed exhibition of fine watch and jewellery brands by CW Sellors at Chatsworth House.

With Apex Luxury currently "in the process of finalising agreements with several retailers" according to McNutt, the immediate future looks bright for Louis Erard here in the UK.

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