Longines seeks to conquer market with latest quartz design


Longines has unveiled the all-new Conquest V.H.P. collection, which it says leverages its expertise in quartz technology to create the ultimate high-precision wristwatch.

The line constitutes another milestone in the history of quartz timepieces, successfully incorporating many features of today’s smart connected watches, such as ultra-precision, technical sophistication and a sporty feel, without any of the drawbacks, according to the brand.

The watch has an in-built system that resynchronises the hands after exposure to a shock or a magnetic field, a “world first” that guarantees timekeeping which is as accurate as the new-generation quartz movement itself.


The global launch of the new Conquest V.H.P. (which stands for ‘Very High Precision’) was held at Neuchâtel Observatory in Switzerland. It was at this iconic venue that the first quartz clock by Longines set a series of precision records back in 1954.

It was housed in the mythical Chronocinégines, an instrument that became a pioneer in the history of timekeeping, as it provided judges with a film strip composed of a series of prints at 1/100th of a second, allowing them to follow the movement of the athletes at the moment they crossed the finish line.

In 1969, technological mastery led Longines to reveal the Ultra-Quartz, the first quartz wristwatch conceived to be mass-produced.

And then a huge stride was made in 1984 with the quartz calibre fitted in the Conquest V.H.P., setting a precision record for that time.

The new Conquest V.H.P. is equipped with a movement developed by the ETA manufacturing company exclusively for Longines.

This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system.

The steel watches are available in the 3 hands/calendar (41 and 43 mm diameter cases) and chronograph (42 and 44 mm diameter cases) versions.

The chronograph displays hours, minutes and seconds, a 30-minute counter at 3 o’clock, a 12-hour counter at 9 o’clock and a 60-second counter in the centre.

On each model, changes are made using the intelligent crown, while the E.O.L. indicator can preventatively signal the end of battery life. The Conquest V.H.P. collection models display blue, carbon, silvered or black dials.

Previous articleArmand Nicolet goes back to the future for latest watch roll-out
Next articleBell & Ross goes on sale at Mr Porter online department store


Please enter your comment!
Please enter your name here