Longines keeps time as Kentucky Derby becomes the oldest continuously contested sporting event


Like most things this past year, the Kentucky Derby will be anything but ordinary.

Taking place on May 1, the Kentucky Derby will celebrate its 147th run, making it the oldest continuously contested sporting event in history.

As official timekeeper and sponsor, Longines further underscores this historic moment by hosting a virtual Kentucky Derby Fashion Contest over the weekend for the second year in a row.


In keeping true with its brand motto of “Elegance is an Attitude,” the legacy brand highlights the overall spirit of the race by encouraging equestrian and style aficionados to showcase their best Derby-inspired attire via a social media contest.

The Derby will be held at a reduced capacity of 40-50 percent and plans to follow safety precautions and health guidelines.

Anticipating a positive influx of contest entrants, two lucky winners will be awarded timepieces.

One male winner will receive the timeless watch from the Longines Master Collection – a line inspired by the brand’s values of elegance, tradition, and performance. Whereas, the female winner will receive a captivating style from the Longines DolceVita Collection.

The awarded DolceVita piece crafted in steel and enhanced with diamonds, features a silvered “flinqué” dial adorned with painted Roman numerals and an interchangeable blue strap.

In addition to celebrating style around the country through its virtual fashion show, Longines will also award watches to the winning jockeys, owners, and trainers of the Longines Kentucky Oaks race, Kentucky Derby race, and the Longines Churchill Distaff Turf Mile race.

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