It might not have been achieved in a New York minute but start-up watch brand LIV reached its funding target on Kickstarter after just 11 hours.
LIV, a Brooklyn-based company which aims to produce Swiss-made watches, collected funding pledges of $30,698 (£19,013) within just 11 hours of launching on crowdfunding website, Kickstarter. As this story was being written funding was approaching $70,000 (£43,356) from 162 backers.
The fledgling company has designed the Genesis X1, a 1/10th second chronograph, to retail for less than $600 (£371). LIV has offered Kickstarter members a series of discounted incentives to invest in the project, including a Genesis X1 in return for a pledges of $390 (£241).
LIV founder Sholom Chazanow said: “After spending many years in the watch industry, I realized that there was no innovative Swiss-made Chronograph made with quality materials at an accessible price; all the traditional watch companies had vacated the sub $1,000 price point for a Swiss Quartz Chrono.”
Chazanow, or Chaz, began working on LIV in 2012 launching the The LIV Design Challenge, a watch design competition open to designers around the world in search for a bold design. The winning Genesis X1 design features a multi-layered dial, a knurled bezel, sapphire crystal, 300m water resistance and comes with a five year warranty.