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Links of London to open first dedicated watch store on Regent Street

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British jewellery and watch brand Links of London is to launch is its first dedicated watch store on London’s Regent Street.

The brand, part of the FF Group, will open at 199 Regent Street on Saturday, marking the latest step in its focus on watch sales.

The store’s interior has been conceived by an in-house team from Links of London and draws from its signature aesthetic which itself takes inspiration from Georgian townhouses. The store, and the collection on offer, has been designed to appeal equally to both men and women.

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From the traditional clock hanging outside, which alludes to London’s history of watch and clock making, to the pendant lighting and central display cabinets Links of London’s carefully crafted branding is apparent to all.

The watch store will present the entire Links of London watch offer spread over 15 different collections including an exclusive black and orange men’s Driver Sport Digital-Analogue.

Links of London is staging a competition to celebrate the opening, offering the chance to win the exclusive Driver Sport watch, worth £850, online here.

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