Lego launches playful watch line


The new Lego adult watches allow wearers to build a custom timepiece with the unique interchangeable link, strap and bezel system.

Available in both analogue and digital models, the watches feature iconic Lego dial artwork and have been designed and crafted using a combination of plastic, aluminium and polished steel. All watches are between 50-100m water resistant and feature a scratch resistant mineral crystal lens. The strap and link accessories allow wearers to switch between changeable silicone straps or plastic links in a large range of colours.

The Lego watch collection will have a permanent presentation and visibility in the heart of New York City’s fashion accessory industry. Major retailers worldwide have expressed excitement about the collection, and the concept of a DIY watch for the adult market.


The entry level watches will retail from $85, with the multi-eye watches featuring stainless steel casing and additional accessories retailing at $175.

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