Le Freak, c’est chic! says Bulova as it works with Nile Rodgers on special edition watch for charity


Bulova has worked with three-time Grammy Award winner, Nile Rodgers to celebrate the 40th anniversary of his band Chic’s global hit Le Freak.

The Citizen Watch Company-owned business has made a special edition watch it calls the We Are Family timepiece.

A percentage of sales will be donated to the We Are Family Foundation, which Mr Rodgers co-founded and chairs.

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The collaboration developed after Bulova started working with Mr Rodgers earlier this year on a program called Tune of Time, which supports upcoming artists.



The We Are Family watch comes in a 40mm stainless steel with black IP case on a black nylon strap.

The dial combines the finish of a black vinyl record with a wood effect from the neck of a guitar. It carries the signature of Nile Rodgers.

The $295 watch is engraved on the back with “LE FREAK C’EST CHIC! – FO40” to commemorate the 49th anniversary.


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Rob Corder

The author Rob Corder