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Laurent Ferrier’s latest CHF 50,000 limited edition can be instantly bought online

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Laurent Ferrier is fast-forwarding to the days when color returns to our lives with a limited edition École Annual Calendar in navy blue with bold orange accents and nubuck leather strap.

Retail partners of the brand may not be quite so cheered by news that the CHF 50,000 watch (excluding tax) will be sold exclusively online at Laurent Ferrrier’s website.

Still, with nine authorized dealers in the United States, alone, and just ten of the new watch being made, it is arguably fairer to sell the limited edition direct to consumer.

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Laurent Ferrier, along with a number of independent fine watchmakers, is highly sought after, so the ability to bypass waiting lists and buy straight from the source without the usual years of relationship building is likely to see the watch sell-out quickly.

The École Annual Calendar Navyhas a two-tier dial with contrasting vertical satin-brushed centre, and circular satin-brushed hour ring.

The exquisitely balanced quartered face has day and date displays at 12 o’clock and a small second subdial.

Hours, minutes and the small seconds hands are made from 18ct gold treated to become the same orange coloras the strap. An outer date ring is pointed to by a white arrow hand.

The 40mm stainless steel case houses a manual-winding LF126.01 calibre with 80 hour power reserve.

The beautifully decorated movement, which has its power reserve indicator on the underside, can be seen through a large exhibition case back.

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