Paul Ziff has joined Lark & Berry as North American brand president, a move which has taken immediate effect.
The former LVMH and Richemont employee has set his sights on the young company and will play a part in helping the brand change consumer perception on diamond-sourcing.
Lark and Berry has a flagship store in London but has recently become available worldwide online since its launch.
Its newly hired brand president said he can’t wait to increase the size of splash that Lark & Berry is making on this side of the pond.
Ziff said: “I am very excited to join the Lark & Berry team and launch this fresh, new concept in North America.”
Adding: “It’s such a rare and unique brand that captures the spirit of innovation by offering an alternative choice in a traditional industry. I feel confident that the time is right, and the market will be very receptive.”
Lark & Berry’s founder, Laura Chavez, commented: “We’re very excited to have Paul on board. I was thrilled to learn that after having worked so long for the most established luxury brands in the world, Paul was eager to take a chance on Lark & Berry. He knows we’re a young company taking a big chance by doing diamonds differently than everyone else on the market, and he loves that about us.”