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Lark & Berry welcomes former LVMH and Richemont brand president  

Paul_Ziff_Headshot_Lark_and_Berry

Paul Ziff has joined Lark & Berry as North American brand president, a move which has taken immediate effect.

The former LVMH and Richemont employee has set his sights on the young company and will play a part in helping the brand change consumer perception on diamond-sourcing.

Lark and Berry has a flagship store in London but has recently become available worldwide online since its launch.

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Its newly hired brand president said he can’t wait to increase the size of splash that Lark & Berry is making on this side of the pond.

Ziff said: “I am very excited to join the Lark & Berry team and launch this fresh, new concept in North America.”

Adding: “It’s such a rare and unique brand that captures the spirit of innovation by offering an alternative choice in a traditional industry. I feel confident that the time is right, and the market will be very receptive.”

Lark & Berry’s founder, Laura Chavez, commented: “We’re very excited to have Paul on board. I was thrilled to learn that after having worked so long for the most established luxury brands in the world, Paul was eager to take a chance on Lark & Berry. He knows we’re a young company taking a big chance by doing diamonds differently than everyone else on the market, and he loves that about us.”

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Alex Douglas

The author Alex Douglas