Laings has opened a TAG Heuer shop-in-shop in Argyll Arcade in Glasgow.
TAG is even given its own frontage directly onto the historic arcade, which is also home to upmarket jewellers Mappin & Webb and Rox.
There are three Laings shops in the Argyll Arcade, including the company’s flagship store anchored by Patek Philippe and Rolex.
Two smaller units are opposite each other at the Buchanan Street entrance, one of which has now become the TAG Heuer shop-in-shop, but under the Laings name.
The additional TAG space is allowing Laings to present over 200 models including Aquaracer, Carrera, Monaco and the Connected range of smartwatches.
The investment from Laings has also helped it secure a number of limited editions including watches created in collaboration with the Muhammad Ali Foundation, Manchester United and Steve McQueen.
“We are extremely proud to represent TAG Heuer with our new and exclusive shop-in-shop. For me, TAG Heuer is a fantastic world leading brand who offer a large variation of models, that are not only synonymous with their heritage, but also models that are connected to eternity by embracing modern technology, says Laings watch manager Grant Smith.
“They are a brand that are extremely difficult to compete with in regards to quality, design and price point and I believe they will continue to remain a dominant figure within the watch industry,” he adds.