Laing Edinburgh has opened the doors to a new £1.7 million store on the capital’s prestigious George Street.
The stunning three-storey shop fulfils the lifelong dream of Laing Edinburgh’s chairman, Michael Laing OBE.
The flagship store occupies the corner site at 72 George Street, and replaces Laing Edinburgh’s diamond and luxury watch store at 29 Frederick Street, which the retailer had been in since 1978.
The unveiling of the new landmark store now makes Laing Edinburgh the largest jewellery store outside London, occupying 9,000sq ft.
Premium watch brands, including Rolex, Cartier and Jaeger-LeCoultre, will be on display at the store, which aptly has been opened in the year that Laing Edinburgh celebrates its 175th anniversary.
“Today represents a significant milestone in our family history, opening such a magnificent store on Edinburgh’s George Street is the fulfilment of a lifelong dream and the culmination of months of work to get to this point,” said Laing.
“We’d been looking for the right location for Laing on George Street for many years and when this prominent building came to market, we knew it was the right home for Laing. It’s a traditional Georgian building in a superb location and enjoys extensive window space so customers can more easily browse our luxury brands and diamond collections.
“We’re extremely proud of our new luxury showroom it’s a true celebration of timeless beauty and craftsmanship blending contemporary design with the traditional splendour of the Georgian period,” he concluded.