Kronaby extends its connected watch family for Autumn/Winter season


Swedish watchmaker Kronaby has added nine new models to its AW17 collection of connected timepieces.

Sekel and Carat families have both been updated with rose gold cases, solid link bracelets, Italian leather straps with a croc skin pattern and a gun metal dial colour option.

All models use the Kronaby Connected Movement, which turns a classically designed and constructed timepiece into a piece of wearable tech communicating with a smartphone.


Without a power-hungry touchscreen, the watches run without charging for up to two years.

From first concepts, the watchmaker wanted to make watches with high quality materials such as scratch-resistant double domed sapphire crystal. Unlike many wearables, the watches are also water resistant to 100m.

Prices range from £465 for a 38mm Sekel Rose gold with leather strap to £595 for a 43mm Sekel Rose gold on a metal bracelet.

The launches kick off the next Kronaby Get More Out Of marketing campaign featuring dancers from the Gothenburg Opera giving a Get More Out Of Your…Flow, Music and Time – performance by illustrating the elements of connectivity and human technology.


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