Kronaby builds awareness with pitch-side promotion at France v England football match

Kronaby football promotion

Swedish smartwatch brand Kronaby is continuing to build momentum in the UK with a range of promotions aimed at building a retail channel and generating consumer demand.

The company’s latest marketing was at last night’s France v England international football match, where the watchmaker had pitch-side advertising along with banners in the stands.

Kronaby expected 8-9 million people to watch the match and see the advertising and that the high profile brand building will be attractive to retailers that want to know that awareness is increasing.

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The messaging appears to be working, with the start-up business, which revealed its first collection at Baselworld in March, delivering its first smartwatches to British retailers in the past few weeks.

The company has positioned its watches as contemporary, connected premium products that combine world-leading engineering with state-of-the-art Scandinavian design and classic watchmaking tradition.

The 2017 generation of watches consists of four models: Apex, Sekel, Nord and Carat in a range that totals 24 different designs. The watches are sold online at as well as select stores in Sweden, Norway, Denmark, Finland, Germany, France, Czech Republic, Slovakia, Switzerland, Greece, Cyprus and the UK. Prices range from €345- €595.


“Kronaby is part of a new paradigm shift within watchmaking. We believe that the connected watch movement will be the next industry standard for contemporary watch wearers,” says Sarandis Kalogeropulos, co-founder of Kronaby.

Kronaby connected watches, which have a battery life of up to two years, offer features such as filtered notifications, auto time zone, silent alarm, get moving, music control, camera remote, walk me home, remember this spot and timer. All apps sync with both Android and iOS-based smartphones.


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Tags : advertisingChannel DevelopmentKronabymarketingsmartwatch
Rob Corder

The author Rob Corder