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Klimt and van Gogh art adopted by Swatch for MoMA watches

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Swatch has created a fresh collection of watches in partnership with The Museum of Modern Art (MoMA).

There are six special editions inspired by artworks in the MoMA Collection including The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo.

They go on sale at Swatch stores, swatch.com and MoMA Design Stores around the world on March 4.

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The watches can be bought individually or as a collector’s edition in a special box inspired by the Blade Stair, a prominent architectural feature of MoMA in New York.

“Swatch is very happy to celebrate a new step in its rich history with MoMA, which includes several Swatch watches in the Museum’s permanent collection. It is a true honour to be able to reinterpret masterpieces by Vincent van Gogh, Gustav Klimt, and Piet Mondrian and highlights our dedication to art and artists of the 20th century,” said Carlo Giordanetti, CEO of the Swatch Art Peace Hotel.

“We are also delighted to include watches designed around the works of highly acclaimed contemporary artists, Tadanori Yokoo and Beatriz Milhazes, the latter of whom is joining our special Swatch X You program.”

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Tags : artMoMAswatch
Rob Corder

The author Rob Corder