Filippo Loreti, which claims to be the most successful Kickstarter watch brand of all time, has updated its affordable line up.
Filippo Loreti’s USP is that it strives to sell luxurious watches for the fraction of the price set out normally in the market. It does so by cutting out the middle man. Filippo Loreti skips wholesalers, distributors, and retailers.
Founded by Danielius and Matas Jakutis, the brothers set their initial crowdfunding goal at $20,000. After just 30 days, the company raised $926,620, making it the most crowdfunded watch company ever.
In late 2016, when the brand launched its second collection of watches, they beat the old record by raising $5.17 million in 30 days with more than 18,000 backers.
The latest collection is the Venice Moonphase, clocking in at 40mm; these pieces sport the Miyota 6P00 movement. The dial features slim hour indicators, as well as a moonphase function at 6 o’clock and 3 sub dials all used to tell the date at 12, 3, and 9 o’clock.
The watches, which come in a variety of colour ways, including rose gold, yellow gold, blue, black and silver, are available to buy from the company’s website for around $300.