Wolf & Badger will stock Kennett watches in its Notting Hill boutiques from May.
The retailer has built a reputation and fan base as one of the most passionate supporters of design-led independent fashion and accessories brands through both its London boutiques and online.
Wolf & Badger has previously sold Kennett online, but has extended the partnership to place the watches in its Notting Hill.
Kennett founder Tom Kennett says: “Our partnership with Wolf & Badger is significant in terms of positioning Kennett as a watch brand for design enthusiasts. Wolf & Badger has a fantastic track record discovering and supporting emerging design talent and we are delighted to be one of those.
“The shop has an affluent and engaged clientele, and we look forward to introducing these shoppers to the chic, minimalist Kensington line and our classically styled Savro collection, both of which have been designed in Britain.”
Wolf & Badger co-founcer and creative director Henry Graham adds: “We’re really excited to stock Kennett. The designs are classic, but with a contemporary twist. I am sure they will be a hit with our customers.”